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Digital Marketing

Digital Marketing and Why Pixels Equal Profit

If you look around you (at the mall, in Starbucks, at the office, at home) you are likely to discover something that is truer now than ever before – that we are living in a digital age. Computers were a big leap and you might not have thought much beyond that point when you were typing away in Microsoft Word. But when people have chosen to communicate with each other through social media sites like Facebook as opposed to using the phone or sending a letter – it tells us something about our new world.

Social Media Marketing Archives - Enabler Space

Now we have the iPad so we can read magazines with a digital screen as opposed to cutting down more trees or trying to recycle more waste. Is it a step forward or a step back in social interaction? Regardless of your view – you can’t stop this fast moving digital wave and if you are doing business in the modern world – you need to either get a surfboard and ride it to success or get caught under the pressure of something that you just can’t control Digital Marketing Thailand.

My point is that you need to seriously consider your digital marketing efforts when you are planning to promote your product or service. Yes, we have been advertising on the television for quite some time, and you have been using digital video tapes now for ten years. And computers… they don’t seem too knew anymore.

However, what we have to consider is the way that people are leaning towards becoming more of a digital character themselves and how this relates to your advertising. Will people be too lazy to use Google on the computer and focus purely on getting information from their iPhone? Will people use a search engine to find a good hotel for a vacation in Thailand or will the jump onto their friends list and post the question on a wall?

There is a trend that is already in motion – that trend simply states that there is a very serious digital force that is active and you need to adjust your marketing so that you can adapt to the new challenge of reaching the people.

The best strategy is to keep up to date on what is new and what is used and although it sounds old – what is being USED is far more important than what is new. Instead of trying to convince your customers into your ideals, it is just simpler to find a digital medium that your target audience uses most and start with that. The good news is that if you are up to date on what you want to do, you can hire the right type of experts and not be forced to buy into old marketing habits just because a company failed to adapt. Any magazine will be happy to sell you ad space – but is it as effective as an AdWords campaign that shows up on Google within 24 hours? Moreover, once an ad is printed – can you change it overnight to test out a new version of the same ad?

When looking for the right digital marketing company – be sure to find one that understands the importance of staying up to date with what people are actually using in the digital world.

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Digital Marketing

Blogging For SEO Success

A lot has been said recently online about blogging and guest blogging. While 2013 was coming to an end, ‘guest blogging’ was on every marketers lips. Matt Cutt’s Blog on the 20th January of this year caused marketers to tear their hair out. Like all things, when an idea hits the internet, every one hops on that bandwagon for fear of not following the crowd Guest blogging for SEO.

Ultimate List of 100+ Guest Blogging Websites - DailyScrawl

While I agree with aspects of both sides of the argument, I feel most marketers are missing the point of all the ‘Google’ updates in the first place. I understand most marketers are frustrated in being lead to believe a tactic will work, and within a few months, are told that it will lead to penalties. Where I agree with the general feeling of resentment is the idea that being backlinked to/from a spammy blog will cause you to be penalised, rather than the spammy blog itself. I honestly believe if the intention is to reduce spam, Google should target spam sites first, not those who link to it. If there is no value in a site, no one will want to link to it in the first place. It’s a catch 22, because no matter what becomes the next big thing for marketers, it means that thousands of sites/SEOists will be doing a lot of that, all the time. This in itself will become spammy, and face a potential penalty down the line at some stage.

I find a different approach works. Uniqueness. Why follow the crowd so fast and so much. If you hear about the next big internet marketing trend, take your time with it. Look at it tomorrow. Figure out where the benefit is for you and your customers, and if it makes sense, do it. Never loose sight of the most important thing – Your Brand. Forget what implications may arise from the search engines. Forget about what you cannot control. Focus on what can be achieved. I believe in the 80/20 rule across the board. 80% effort on tried and trusted ideas and 20% on speculation. I treat my own companies, sidelines and my clients differently. I do not preach ‘do what I do’ to everyone. I believe in Giving my customers a combination of what they want and what is best for them. There are no set of ‘must follow rules’ when it comes to blogging, SEO or marketing online. What is true though if you read between the lines and the subsequent falling out of love with guest blogging is this: marketers who do the same things that other marketers are doing are not doing their job properly. In my mind that is spam. This creates in itself a problem for search engines, as yet again, they cannot tell the good from the bad. All they can do is tarnish everyone with the same brush.

Getting to the point of using blogs for SEO success brings me to this. Most companies have been told to create a blog on a big, high ranking blog site, assuming that would be the route to success. In theory it sounds good, to get a back link from high G.R. Site would do wonders for you. The problem as I see it is most of these pages have a very low page authority, as they are isolated in the world wide web. This means not only is it hard to find, but creating a linking system is time consuming and not a great use of effort. A better plan is to create a blog on your own site, and share it to your social media every time you post. If you are serious about using a blog, the benefits of using your branded site for it are immense. It creates fresh content, which Google love. Also, It fulfils your requirement to write relative and fresh content. Not much chance of it being duplicate if you write it yourself. It can act as a newsletter, without having to use mailchimp or other mail merger software. People can subscribe to your feed instead. You can utilise images at the correct size for optiminal sharing, increasing the chances of your blog going ‘viral’. (I use the term Viral loosely).

You can easily share it to your social media of choice, either by an automated system or by a share plugin. I work on WordPress systems mostly and by far the best option is ‘Jetpack’. Some hosting companies will not allow a direct link to WordPress, as it is deemed to be a security risk. But if you have a WordPress website, and add a posting page, connected with jetpack, it is amazing. The Publicize feature is my tip of the day. You can prepare a new post in minutes, add a featured image and publish to your own site, Facebook, Twitter, Google+, Tumblr, LinkedIn and Path at the click of a button. What is best is it links to your blog page on social media sites. This encourages people to click through to your site, which is the main aim in blogging in the first place. So there you have it, start from your own site, link to external sites, with natural links to your home site. It takes as long as it takes to write an article, and you get to tick all the boxes for cross platform posting, with an anchor link in one.

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Digital Marketing

Choosing The Right Search Engine Optimization Company

What does an SEO firm do? Every SEO firm is unique, but all worthy firms have a common aim: to aid grow your company’s visibility in the search engines. In a nutshell, the basic definition of an SEO firm is a business that partners with other companies like yours to increase your visibility in the search engines. In essence, it’s a way to make your site more accessible to your target audience. In a nutshell, search engine optimization is about making your website and its content more accessible to users, resulting in increased sales and traffic.

How to Choose a Reliable and Trustworthy SEO Company

There are plenty of reasons why SEO services can work for your company. Perhaps you’re new to the online scene, in which case you might be skeptical about how SEO can really make a difference to your business growth. Search engine marketing is one way that SEO can help your business flourish. In essence, SEO services help you reach a wider audience. Whether you need SEO web design, content management, digital marketing or search engine marketing, an SEO firm can help your business in many ways.

The first step to take when choosing a seo company is to work out what your business needs. This is an important first step because there’s no point hiring a search engine optimization company if you don’t have a clear idea about what you want to accomplish. You need to know your business goals. Do you want to remain highly ranked for a particular keyword? Or do you need more exposure?

You should also think about how much you want to spend on SEO. You have to decide how much you want to invest in optimizing your websites. It’s essential to understand that search engines offer several ranking methods that will vary according to how they operate. For instance, some sites are indexed daily, whereas others are indexed monthly. It’s important to know the differences between these two so that you’ll be able to choose the best SEO company for your needs.

Another important factor to consider is to find a SEO company with experience in your industry. Many of the top search engines like Google and Yahoo rely on expert SEO companies for their daily upkeep. If you choose a new company, chances are it won’t have the expertise to keep these search engines up to date. In addition, experts make sure that your website is set up properly. This helps you achieve higher rankings and bring in more customers.

Experts also keep track of all the changes in the ranking algorithms used by search engines and update their websites accordingly. As these changes occur, SEO companies may have to revise their strategies so they’re ready for these changes. It’s important to get a new company that can show you realistic plans for increasing your ranking and click-through rate as well as having a system that will automatically update you on which strategies are working and which need to be adjusted.

It’s easy to find out if you’re getting the right SEO services. Ask the company to prove their experience and capabilities by providing proof of rankings with major search engines like Google and Yahoo. Be wary of SEO companies that promise to increase your rank overnight or who claim to do so in a short amount of time. It’s better to hire an established company that can guarantee you higher rankings without resorting to unethical practices like keyword stuffing or spamming. Some SEO services employ techniques that aren’t even natural and don’t contribute to a natural ranking.

SEO companies know how important it is to rank high in search engines like Google, Bing, and Yahoo. However, they also understand that not every web page rank is going to lead to success. It’s important to use services only after checking their track record and client testimonials. Investigate a company by asking for references from previous clients. In addition, it’s also smart to ask friends and colleagues for recommendations before hiring a SEO service.

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Digital Marketing

Yandex SEO News – Get the Latest Updates on the Newest Features

As a leading search engine results provider (SERP), Yandex SEO news is one of the most important aspects for you to take note of. Yandex SEO news will provide you the information about the recent changes and updates which are related to the services offered by Yandex. This is very essential for SEO experts as it helps them to understand the developments which are taking place in the industry.

It is important to note that the news and updates are released by the Yandex team on the official website of the company. The official website of the company will also list the new features, tools, and updates that are available with the Yandex SEO software. As a result, SEO experts can easily get the latest information related to their website, products, and services.

The major news and updates of Yandex have been released on the official website of the company. This has given SEO experts a good platform from where they can get the latest updates about the business. One of the most important updates was the inclusion of social networking into the SEO services provided by Yandex. This has been an innovative and positive change as the new features and tools that are included in the software are capable of creating and nurturing a highly-engaged community among users and marketers.

The other major update and changes have been related to the marketing strategies of the company. The new marketing plans of the company include creating an effective SEO blog and marketing plan for its customers. This will help to improve the quality of traffic that is sent to a website.

Apart from these new features, SEO news about the company will also provide updates on the new products that are coming out with more efficiency. The latest updates from Yandex are also available online and are capable of getting the latest insights into the working of the software and the products which are released by the company. SEO experts can get the latest information by following the link that is provided by the company on the official website.

You can also follow all the updates that are related to Yandex by visiting the official website of the company. In addition to this, you can also find all the latest updates from experts by visiting the official Twitter account of the company. Apart from these two ways, you can also get updates by accessing the company’s official blog.

Search engine results will never be the same without the presence of the services of SEO experts. There are many things that need to be taken care of in order to maintain the rankings of your website in the results of different search engines. This is the reason why the recent changes and updates provided by the company will become very important for those who are engaged in SEO business-related activities. The new features and tools provided by the company will help to make your website more effective and efficient.

SEO experts cannot be ignored and the recent changes in the product and service being offered by the company are an example of this. You can use the updated news and updates to get the latest information on your website and make it more effective by following the changes which are made by the company. The official website of the company will always provide you with the latest updates to make your website highly-effective. It is also important to note that the new features and tools that are being added will be capable of enhancing the effectiveness of your website so that your site is not only visible but also effective to all the users.