Your Facebook Profile is a reflection of your personality, so you want it to convey a positive image. With the increased use of social media sites such as Facebook, people are creating business pages that focus on local interests. As a result, many businesses have taken advantage of this and created Facebook profiles solely for the purpose of connecting with their local customers. What many businesses don’t realize is that building a Facebook profile that attracts consumers is much different than making one that focuses on fishing enthusiasts. If you are trying to market your company locally or even nationally, you want to focus on what you have to offer rather than trying to reach people outside of your target market. Here are some of the things you should consider when building your Facebook profile:
First, make sure you create a page that represents your business or company properly. The page should have a logo and primary colors that are reflective of the type of business you are. For example, if you are marketing fish-related items, you would probably choose a bright red background with a blue and white picture of a caribou on it. This will make the page appear to appeal to both fishermen and people who only enjoy catching fish facebook profile caribou.
Second, focus on the information that your potential customers may be using while looking for caribou hunting in your area. For example, create a Facebook profile that offers hunters the latest up-to-date information about where the best places for caribou hunting are in your area. You can also add a few comments from time to time about the weather and what kinds of equipment people should use to get in top shape once they hit the trails. If people are interested in the hunt and interested in taking their find, they’ll be more likely to connect with your page and become a fan.
Third, keep the content on your Facebook page current. People don’t like to see old pictures of the family because they assume that the hunters haven’t outfitted their Facebook page yet and are still posting pictures from the last week or two. As an aside, though, having current photos on your page is also a great way to build up your brand because it shows people that you’re not only a real person, but also that you’re serious about what you’re promoting online. Maintaining a constant flow of content on your page is a great way to get people to trust you and visit your site in the future.
Lastly, link to your Facebook page to your local business. There are a variety of ways to do this, but the easiest involves leaving a short note on your local business’s Facebook page linking them to your page. You can also do this by adding your local business’ URL to your homepage. This helps anyone who comes to your website to see which page is related to whatever it is that you’re promoting.
These are just a few tips that will help you get more visibility for your Facebook profile. In terms of reaching the largest number of people, both hunters and caribou enthusiasts, it would be best to keep the content related to your product or company central to your Facebook page. While hunting is fun, it can get boring if you’re not constantly posting new photos. If you have a Facebook profile that features your personal life, daily activities, hunting updates, and so forth, people will be interested in what you have to say, what you like and so forth.