The vast majority of those who live in Liverpool are happy with their life in the city for multiple reasons.

75% of residents are happy with their life in the city, thanks to the wide array of jobs available and the vibrant cultural opportunities.

Numerous major employers have offices or locations within the city, such as McDonalds, Amazon, Tesco and the BBC, as well as banks like Santander. Combine this with the respected multiple universities in Liverpool, and there is a large population of young professionals and students within the city.

Areas such as the Baltic Triangle and LiverpoolONE mean residents have a wide array of eateries, shops, and activities to entertain themselves with, while the city is renowned for its vibrant nightlife scene.

Property in Liverpool is also very affordable, with the UK House Price Index revealing that the average house price in Liverpool as of October 2022 is £180,049. This is over £100,000 more than the national average of £296,422.

This means Liverpool residents are less affected by the cost of living crisis due to the wide array of affordable housing.

On top of this, the research conducted by OneFamily shows that Liverpudlians are most likely to be positive and proud of their hometown due to this wide range of economic and social factors.