Sotonians, as people from Southampton are called, very much think of their city as the capital of Hampshire… although Pomponians from nearby Portsmouth would probably disagree. But Southampton is the biggest regional center for shopping – Westquay Shopping Center is one of the largest in the south – leisure, culture and sport.
The city also has a robust visitor economy with 194,000 inbound tourist visits in 2021/22, according to Visit Britain. (Of course, there were travel restrictions in place in these years that should be taken into account)
Let’s not forget the universities. Southampton has a large student population relative to its size. There are around 25,000 students at the University of Southampton plus 18,500 at Southampton Solent University.
Property investors will be glad to know that this creates a huge demand for Southampton student property. The most popular student property areas are Portswood, Swaythling, Highfield, Bassett and Shirley.
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