Terray Realty has entered the Bengaluru real estate market with a new advisory firm focused on structured mandates. The startup aims to provide a clear and open approach for property owners, developers, and investors. Rayan Munawer founded the company to address the need for tailored positioning and sales strategies for individual projects.
A Focus on the Sales Journey
The firm will collaborate with developers and landowners across various residential formats. Its services cover the entire go-to-market process, including market analysis, product strategy, branding, and sales. Munawer has over 20 years of experience from roles at Puravankara, Mahaveer, Mantri, Cushman & Wakefield, and ITC Hotels. He previously founded and grew Houzbay into a prominent advisory business in the city.
Munawer highlights the exclusivity of the mandate-selling model. Terray works closely with developers to develop customized sales strategies for each property. They study the land, location, competition, and target buyer before launching a project. This method aims to build trust and establish disciplined processes.
Building a Relationship-Driven Framework
The mandate-selling approach unifies strategy, outreach, and execution within a single framework. Developers increasingly seek partners that blend market insights with technology and governance. Terray Realty plans to leverage industry expertise and structured processes to grow its business. The firm aims to integrate the various stages of bringing a project to market, rather than treating marketing and sales as separate functions.
Read Also: Women’s Homebuyer Sentiment Hits 40 Percent
By consolidating these elements, Terray Realty seeks to create a seamless and effective process for its clients. The firm’s focus on customization and relationship-building sets it apart in the competitive Bengaluru market. With Munawer’s extensive experience, Terray is positioned to make a significant impact on the industry.
The company’s launch marks a notable development in Bengaluru’s real estate sector. Terray Realty’s approach promises to address the unique challenges of each project, offering a fresh perspective in a dynamic market. As it begins operations, the firm is poised to become a key player in shaping the future of real estate advisory services.
Terray Realty’s first project is set to launch in early 2024, applying its tailored strategy to a residential development in North Bengaluru. This initiative will serve as a benchmark for the firm’s innovative approach, demonstrating its ability to deliver results in a competitive environment.
